About Us
LUX Doral is a series of dynamic visual artworks created by an international roster of celebrated artists and design studios, commissioned specifically for Downtown Doral by Codina Partners.
balance
Between work and play, family and community, built spaces and green space, diversity of language and culture, and mind, body and spirit—is the theme that guides creation of all artworks, reflecting the values of Downtown Doral.
Jen Lewin, Helix, 2021, Doral, Florida. Artwork © 2021 Jen Lewin. Photograph by Oriol Tarridas Photography
Lighting
The use of lighting is a key design element - “lux” is a measure of the intensity of light and means “light” in Latin - and creates an entirely different look, feel and experience of the artworks during the daytime and nighttime.
Light-emitting diodes (LEDs) built into a number of the artworks, and projection of light into free space and onto a variety of surfaces transforms both physical spaces and the Doral cityscape at night, enabling a “festival of light” along the residential thoroughfare of the Paseo, the vibrant shopping and dining corridors of Main Street and NW 87th Street, and within the verdant expanse of Downtown Doral Park.
balance
Between work and play, family and community, built spaces and green space, diversity of language and culture, and mind, body and spirit—is the theme that guides creation of all artworks, reflecting the values of Downtown Doral.
Jen Lewin, Helix, 2021, Doral, Florida. Artwork © 2021 Jen Lewin. Photograph by Oriol Tarridas Photography
Lighting
The use of lighting is a key design element - “lux” is a measure of the intensity of light and means “light” in Latin - and creates an entirely different look, feel and experience of the artworks during the daytime and nighttime.
Light-emitting diodes (LEDs) built into a number of the artworks, and projection of light into free space and onto a variety of surfaces transforms both physical spaces and the Doral cityscape at night, enabling a “festival of light” along the residential thoroughfare of the Paseo, the vibrant shopping and dining corridors of Main Street and NW 87th Street, and within the verdant expanse of Downtown Doral Park.
Experience the magic
Residents, tenants and visitors are welcomed to engage in contemplation, exercise, and family enjoyment of these artworks, and take a journey through the diverse array of attractions and experiences that Downtown Doral has to offer.
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Curator
Martin Pošta
Martin Pošta (born in 1979 in Zagreb, Croatia) is an acclaimed creative producer, a founder of several cultural events (Signal Festival, designSUPERMARKET and Fresh Film Fest) in the Czech Republic, and a thought leader and trendsetter in the area of culture.
Pošta holds degrees from the University of Economics in Prague as well as the Music and Film Faculty of the Academy of Performing Arts, Prague. In 2017, he was accepted to the prestigious Global Arts Management Fellowship Program, offered by the DeVos Institute at the University of Maryland. In that year, just 6 applicants were accepted to participate in the program from all over the world.
Posta worked for the Karlovy Vary International Film Festival before founding his own festival, Fresh Film Fest, a festival of debut feature films focused on young and emerging authors and students. Through his company Fresh Films, Posta has released several original feature and documentary films, including the awarded Czech RAPublic.
In 2013, he founded Signal Festival together with colleagues from the visual studio, The Macula. Signal Festival has become the most significant cultural event in the Czech Republic within its five years of existence. Its mission is to promote new art forms that utilize cutting-edge technologies, digital platforms, and lights.
Curator Martin Pošta
Martin Pošta (born in 1979 in Zagreb, Croatia) is an acclaimed creative producer, a founder of several cultural events (Signal Festival, designSUPERMARKET and Fresh Film Fest) in the Czech Republic, and a thought leader and trendsetter in the area of culture.
Pošta holds degrees from the University of Economics in Prague as well as the Music and Film Faculty of the Academy of Performing Arts, Prague. In 2017, he was accepted to the prestigious Global Arts Management Fellowship Program, offered by the DeVos Institute at the University of Maryland. In that year, just 6 applicants were accepted to participate in the program from all over the world.
Posta worked for the Karlovy Vary International Film Festival before founding his own festival, Fresh Film Fest, a festival of debut feature films focused on young and emerging authors and students. Through his company Fresh Films, Posta has released several original feature and documentary films, including the awarded Czech RAPublic.
In 2013, he founded Signal Festival together with colleagues from the visual studio, The Macula. Signal Festival has become the most significant cultural event in the Czech Republic within its five years of existence. Its mission is to promote new art forms that utilize cutting-edge technologies, digital platforms, and lights.
About Signal Festival
Signal is a festival of digital and creative culture, and the foremost producer and presenter of contemporary light art in the Czech Republic.
The mission of Signal Festival is to be one of Europe’s leading producers and creators of epic events and inspirational artistic projects. While utilizing the convening power of art, technology and the urban landscape, we seek to bring wonder and joy to familiar surroundings.
Signal identifies, trains and promotes the talents of emerging light artists, in order to design the most creative, innovative and profitable art and technology projects. During its eight years of existence, Signal Festival has welcomed more than 3 million visitors to Prague and has become the most visited cultural event in the Czech Republic, while presenting over 70 original artworks.
The artistic program is created by renowned artists in the areas of light design, visual and digital art, AI and conceptual art. The festival integrates the historical and architectural backdrop of Prague, one of the world’s great cities, with state-of-the-art technologies and contemporary social issues.
The Festival supports new generations of Czech artists, and organizes side events for children and students, along with collaboration with numerous foreign festivals and cultural institutions.
About Signal Festival
Signal is a festival of digital and creative culture, and the foremost producer and presenter of contemporary light art in the Czech Republic.
The mission of Signal Festival is to be one of Europe’s leading producers and creators of epic events and inspirational artistic projects. While utilizing the convening power of art, technology and the urban landscape, we seek to bring wonder and joy to familiar surroundings.
Signal identifies, trains and promotes the talents of emerging light artists, in order to design the most creative, innovative and profitable art and technology projects. During its eight years of existence, Signal Festival has welcomed more than 3 million visitors to Prague and has become the most visited cultural event in the Czech Republic, while presenting over 70 original artworks.
The artistic program is created by renowned artists in the areas of light design, visual and digital art, AI and conceptual art. The festival integrates the historical and architectural backdrop of Prague, one of the world’s great cities, with state-of-the-art technologies and contemporary social issues.
The Festival supports new generations of Czech artists, and organizes side events for children and students, along with collaboration with numerous foreign festivals and cultural institutions.
Developer
Codina Partners is a distinguished real estate development, management and investment firm, that combines transparency and authenticity to provide hospitable, polished service to every client, partner and stakeholder it serves. Led by an experienced, visionary leadership team, Codina Partners has distinguished itself from other developers and managers by recognizing overlooked opportunities, leaving every community better than they found it, delivering elevated service, and producing high-quality work resulting in successful outcomes. Codina Partners’ development and management portfolio includes notable mixed-use and industrial projects such as Downtown Doral, 2020 Salzedo and Beacon Logistics Park.
Consultant
The DeVos Institute of Arts Management at the University of Maryland, based in Washington, D.C., is a global leader in the planning, management, governance, and operations of arts, culture, humanities and heritage organizations.
A primary service provided by the Institute is the development and implementation of cultural activation strategies for commercial, retail, and mixed-use environments. For LUX Doral, the Institute provided strategic and practical support in the areas of concept, branding, talent identification and management, and project management. Here it was able to leverage its established partnerships with preeminent curators and cultural institutions in the disciplines of light art and public art. Also for Downtown Doral, the Institute has curated and managed a performance series featuring renowned performing artists, supporting Codina Partners in the further development of an atmosphere of vibrancy and distinction.
Since its founding at the John F. Kennedy Center for the Performing Arts in 2001, the Institute has served more than 2,000 organizations from over 80 countries on six continents. In addition to cultural activation, its primary services include strategic planning, capital campaign planning and implementation, interim executive management, and business planning for new or expanding institutions.
Consultant
Forecast is a non-profit arts organization founded in 1978 whose mission is to activate, inspire, and advocate for public art that advances justice, health, and human dignity. We provide technical assistance and consulting services locally and nationally assisting communities, nonprofits, government departments, developers and more to ensure successful integration of public art and community engaged design endeavors in public and private improvement projects. We support public artists with funding, training, and opportunities to cultivate partnerships and advance their public art careers, placing particular emphasis on access for BIPOC artists and groups that are traditionally excluded. We share stories and best practices through our digital publication, Forward, highlighting public artists and projects courageously tackling the vital issues of our time.
Developer codina partners
Codina Partners is a distinguished real estate development, management and investment firm, that combines transparency and authenticity to provide hospitable, polished service to every client, partner and stakeholder it serves. Led by an experienced, visionary leadership team, Codina Partners has distinguished itself from other developers and managers by recognizing overlooked opportunities, leaving every community better than they found it, delivering elevated service, and producing high-quality work resulting in successful outcomes. Codina Partners’ development and management portfolio includes notable mixed-use and industrial projects such as Downtown Doral, 2020 Salzedo and Beacon Logistics Park.
Consultant DeVos Institute of Arts Management at the University of Maryland
The DeVos Institute of Arts Management at the University of Maryland, based in Washington, D.C., is a global leader in the planning, management, governance, and operations of arts, culture, humanities and heritage organizations.
A primary service provided by the Institute is the development and implementation of cultural activation strategies for commercial, retail, and mixed-use environments. For LUX Doral, the Institute provided strategic and practical support in the areas of concept, branding, talent identification and management, and project management. Here it was able to leverage its established partnerships with preeminent curators and cultural institutions in the disciplines of light art and public art. Also for Downtown Doral, the Institute has curated and managed a performance series featuring renowned performing artists, supporting Codina Partners in the further development of an atmosphere of vibrancy and distinction.
Since its founding at the John F. Kennedy Center for the Performing Arts in 2001, the Institute has served more than 2,000 organizations from over 80 countries on six continents. In addition to cultural activation, its primary services include strategic planning, capital campaign planning and implementation, interim executive management, and business planning for new or expanding institutions.
Consultant Forecast
Forecast is a non-profit arts organization founded in 1978 whose mission is to activate, inspire, and advocate for public art that advances justice, health, and human dignity. We provide technical assistance and consulting services locally and nationally assisting communities, nonprofits, government departments, developers and more to ensure successful integration of public art and community engaged design endeavors in public and private improvement projects. We support public artists with funding, training, and opportunities to cultivate partnerships and advance their public art careers, placing particular emphasis on access for BIPOC artists and groups that are traditionally excluded. We share stories and best practices through our digital publication, Forward, highlighting public artists and projects courageously tackling the vital issues of our time.